
Product Rocket conducted an audit of the product practice, helped increase product maturity, product management practices & develop a tailored product development process .
PropertyMe X Product Rocket 2022
6 week engagement | Consultant: Paul Alvares
The Strategy
Observation
Our consultant observed current ways of working through immersion with the product team at PropertyMe.
Interview
Our consultant interviewed Founders, leaders & key staff to build context on the PropertyMe product journey.
Roadmapping
Our consultant worked with key stakeholders on a road mapping process.
Recommendations
Based on observations, interviews & product roadmap. Prioritized recommendations were tabled for discussion.
Implementation
The engagement then focused on actioning recommendations & creating artefacts & processes for the team to continue using.
Deliverable: Observations & Recommendations


Aligning to best practise
Our consultant focused on key areas and provided actionable feedback. Areas of focus included:
- Scaling product & engineering
- Agile ways of working
- Product to engineering hand off
- Product development processes
- Qual & Quant analytics
Deliverable: Product development process
What is a product development process?
In a sentence – each step required to take a product through from idea to the end customer. The proposed phased process was developed specifically for PropertyMe based on observations, interviews & discussions.
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Phased
A stage-gate approach felt appropriate -
Documentation
The approach involved building documentation iteratively as initiatives progressed through each gate -
Collaborative
The suggested approach formalizes and enforces collaboration between teams within the business. -
Flexible
The approach allows for smaller initiatives to capture a subset of the full process as required

What the engagement looked like
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Our senior product consultant had 1 in person (back when it was allowed!) and 1 virtual meeting with PropertyMe ahead of the engagement. In these meetings we discussed the organization’s needs, goals of the engagement & what would be achievable in different timelines.Â
With an approach and engagement details locked in, our senior consultant began the engagement.Â
With weekly check-ins with key stakeholders on top of daily informal conversations over slack – we were able to ensure the engagement was tracking towards delivering as much value as possible in the given timeframe.
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Drop Us a Line
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