We helped accelerate Invoice2go on the product excellence. Launching a number of new products, uplifting product maturity and positioned for a strong exit.

Product Rocket helped Invoice2go secure a strong acquisition by bill.com by taking new products and features to market through a new product development process.

Invoice2go X Product Rocket

The Challenge

Invoice2go called upon Product Rocket to improve and accelerate it’s current product process. Leading by example our consultants were to showcase the best practices in product development from research, design, delivery to growth. The outcome was to improve all key product success metrics and gain the recognition and attention of investors. The cadence and quality of which we delivered to the needs and wants of their customers was second to none. Leaving a lasting impression, orienting the organisation around product and driving success.

The Toolkit


Understand the market, seek out what a good position looks like. Understand viability and the quality of the opportunity. Find the right segments and proceed with focus.


Beautiful UI/UX for a customer centric product. Measure UX metrics and drive delight and engagement. Validate, test and study user interactions to further improve.


Agile delivery. Highest value in the shortest time. Learn from our customers as we continue to build. Prioritise with discipline and purpose. Build the right thing and build it right.


Define measures of success and track, obsessively for growth. Establish baselines and new goals. Experiment and iterate to achieve more.

Deliverable - Part 1

Vision & Strategy

Align business and product objectives towards a single cohesive vision. Define a strategy to achieve it and communicate for alignment and support.

Research & Design
Market research. Understand competition and product positioning. Define price and the willingness to pay. Understand customer needs and wants. Validate and iterate.

Lean & Agile. Viable, Desirable and Feasible. Short sharp iterations backed by continuous discovery and delivery. Adding value to learn and progress towards intended outcomes.

Deliverable: MVP


Laser focused on the segment. Perfectly balanced between delight, function and return on investment. Taking new ideas to market and defining and tracking towards success.

Leading a product oriented organisation and a product that is customer centric to customers with needs and wants. 


Build – Launch – Scale.

What the engagement looked like


Our senior product consultant joined Invoice2go as a completely embedded Senior Product Manager. Day to day our product management consultant worked with the Chief Product Officer and CEO as a the main points of contact.

The engagement ran for 12 months and achieved the joint goals proposed at the outset in addition to new requirements discovered as the engagement was underway.


Drop Us a Line

Get in touch for a no-obligation discussion about how Product Rocket could work with your organization.